Why a Google My Business profile is important for the digital visibility of your business

The digital showcase of your business

Imagine: you have a beautiful business, strong products, and a service you are proud of. Someone nearby searches on Google for exactly what you offer. They see a list of businesses, photos, reviews, and a handy route description, but your business is not listed.

Not because you're not good at what you do, but simply because your online visibility could be better. That is not a disaster, it is mainly an opportunity. An opportunity that you can seize relatively easily.

In local SEO, the Google Business Profile, formerly Google My Business, plays a central role. It's that distinctive block with info, photos, and buttons that appears on the right in Google on desktop, or right at the top on mobile.

Why local findability is so important

Many searches are locally oriented, such as "bakery nearby," "plumber in Antwerp," or "marketing agency near me." Google then usually shows a map with three businesses, known as the Local Pack.

If you are listed there, you greatly increase your visibility. If you're not listed, it can become a bit harder to be spontaneously discovered by new customers. A well-filled profile simply increases your chances of appearing in that top three, without needing to use advertisements.

Building trust in seconds

For many people, trust begins with what they see online. Reviews, stars, and recent photos quickly provide a sense of reliability. An active profile with positive reviews invites further clicks, or immediate contact.

For Google itself, that is also a positive signal. A profile that is regularly updated shows that your business is active and relevant, which can strengthen your visibility in the long term.

Make it easy for your customer

The easier you make it, the greater the chance someone will actually contact you. Through your Google Business Profile, customers can immediately call, start navigation, or send a message without first having to navigate through a website.

That lowers the threshold and often results in quicker action.

Want to know how to create such a profile step by step? We explained it for you in this guide:
How to easily create a Google Business Profile?

You focus on your business, we do the rest

Don't feel like delving into settings, categories, and optimizations? That's understandable. You'd probably prefer to spend your time on your customers and your business.

We help businesses to improve their local visibility smartly and efficiently so that their online presence nicely aligns with the quality they already offer offline.

Curious about where there are still opportunities for your business? Contact us for a free and non-binding website audit. We clearly show you where you can easily take steps to become more visible.