In short
A custom-made website can be perfectly integrated with real estate platforms like Zabun. By working with feeds or API integrations, property data remains automatically synchronized, you avoid double work, and you ensure a faster, more professional website that performs better on Google.
Real estate offices today expect more from their website than mere visibility. Properties should automatically appear, availabilities must remain accurate, and visitors want to be able to quickly search and filter. This is only achievable when the website is smartly integrated with the platform where the real estate is managed. Zabun is among the most used solutions in the Belgian market.
A custom website offers a great advantage over standard templates because the integration can be fully tailored to the office's operation and the visitor's expectations.
What is Zabun and why is it so often used
Zabun is a Belgian real estate platform that is used by many real estate offices to manage and publish properties. The platform often acts as a central data source where all property information is entered and maintained. More information about the platform itself can be found on the Zabun website.
Because Zabun offers structured data, this information can be technically accessed for external applications such as a personal website.
How a website can be integrated with Zabun
Synchronization via feed
The most common way to link Zabun to a website is through a data export, usually in the form of an XML or JSON feed. In this scenario, Zabun remains the place where properties are managed and the website periodically reads the data.
The website then automatically displays the current offerings, including prices, locations, features, and images. When a property is modified in Zabun, this change also becomes visible on the website without manual intervention.
API connection for more flexibility
Depending on the package and technical possibilities, an API connection can also be used. In this case, the website communicates directly with Zabun. This allows for faster data retrieval and the construction of more complex functionalities, such as advanced filters, real-time updates, or specific displays per property type.
An API connection does require a technical analysis and proper alignment with the platform, but it offers the most control and scalability.
Why a custom website works better than a standard real estate site
Standard real estate websites are often limited in layout, speed, and search functionality. They display properties but leave little room for distinction, branding, and SEO optimization.
A custom website allows the structure to be fully tailored to the visitor. Think clear search filters, fast loading times, additional context per region or project, and pages specifically optimized for Google. The integration with Zabun takes place in the background, while the front end is fully dedicated to conversion and usability.
Key considerations in a Zabun integration
When linking a website to a real estate platform, it is essential to determine several things in advance. Zabun often acts as master data, meaning changes are made there and automatically flow to the website. The synchronization frequency, error handling, and available data fields should also be clear beforehand.
A well-thought-out integration prevents properties from being displayed incorrectly or information from being outdated.
Conclusion
An integration between a custom website and Zabun ensures efficient management, less manual work, and a stronger online presence for real estate offices. By choosing the right technical approach, the website becomes an extension of the platform instead of a standalone channel.
Anyone who wants to see how such an integration can be concretely set up for their office or existing website can always contact us for more information and a non-binding audit.
Lasha Shubitidze
We build websites and webshops that work, strong in design, fast in use, and made to convert
