THE CHALLENGE
Hiele & Defreyne has been known for 30 years for outstanding painting work, but that reputation was mainly spread by word of mouth. There was no online presence that reflected their level of quality. The challenge was to build a website that evokes the same feeling as their finished interiors: sleek, refined, and meticulously finished. In addition, the site had to appeal to three different target groups, private individuals, architects, and companies, without sacrificing clarity.
A full-bleed project gallery that immediately showcases the craftsmanship of Hiele & Defreyne.
A contact form that adapts to the type of customer: private individual, architect, or business.
A powerful visual banner that captures the brand’s core message in a single image.
THE OUTCOME
We created a dark, refined platform that makes the quality of Hiele & Defreyne immediately tangible. Project photography takes center stage and does the heavy lifting, while the structure naturally guides visitors from inspiration to contact. The smart contact form distinguishes between private individuals, architects and companies, so every conversation starts at the right level right away.
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