Rogier Vaes attorney | Portfolio | Heph Studios Ostend

2025

Rogier Vaes attorney

A personal website and visual identity for Rogier Vaes, lawyer and mediator at the West Flanders Bar. From logo to website: a digital business card that inspires trust and effortlessly guides clients.

A personal website and visual identity for Rogier Vaes, lawyer and mediator at the West Flanders Bar. From logo to website: a digital business card that inspires trust and effortlessly guides clients.

Branding

Websites

Graphic design

Logo

Photography

Rogier Vaes attorney

Heph Studios portfolio Rogier Vaes

THE CHALLENGE

Rogier Vaes had no website, no logo and no online presence. As an independent lawyer specialized in family law, liability law, corporate law and civil law, he needed a digital business card that radiates the same professionalism and warmth as his personal approach.
The challenge was to build a complete visual identity and website from scratch that inspires trust in potential clients, clearly showcases his expertise, and makes it easy to get in touch or schedule an appointment.
Heph Studios portfolio Rogier Vaes
Heph Studios portfolio Rogier Vaes

loading time

loading time

loading time

<1.5s

<1.5s

<1.5s

SEO score

SEO score

SEO score

90+

90+

90+

Visitors

Visitors

Visitors

100%^

100%^

100%^

A personal website and visual identity for Rogier Vaes, lawyer and mediator at the West Flanders Bar. From logo to website: a digital business card that inspires trust and effortlessly guides clients.

Branding

Websites

Graphic design

Logo

Photography

A sleek hero section that introduces Rogier right away, with quick access to his expertise and contact details.

Heph Studios portfolio Rogier Vaes
Heph Studios portfolio Rogier Vaes
Heph Studios portfolio Rogier Vaes
Heph Studios portfolio Rogier Vaes

An overview of all areas of law, each with its own landing page focused on conversion.

An overview of all areas of law, each with its own landing page focused on conversion.

A separate landing page for each topic that informs visitors in a targeted way and encourages them to get in touch.

Heph Studios portfolio Rogier Vaes
Heph Studios portfolio Rogier Vaes
Heph Studios portfolio Rogier Vaes
Heph Studios portfolio Rogier Vaes

A custom-designed monogram that combines personality and professionalism, without the classic law firm feel.

A custom-designed monogram that combines personality and professionalism, without the classic law firm feel.

A personal introduction that reveals the person behind the lawyer and builds trust.

Heph Studios portfolio Rogier Vaes
Heph Studios portfolio Rogier Vaes
Heph Studios portfolio Rogier Vaes
Heph Studios portfolio Rogier Vaes

A clear contact form that lowers the barrier to scheduling an initial conversation.

A clear contact form that lowers the barrier to scheduling an initial conversation.

A dynamic blog section where Rogier shares legal insights and strengthens his online visibility.

Heph Studios portfolio Rogier Vaes
Heph Studios portfolio Rogier Vaes
Heph Studios portfolio Rogier Vaes
Heph Studios portfolio Rogier Vaes

And of course fully responsive, so clients can easily find all the information on the go.

And of course fully responsive, so clients can easily find all the information on the go.

THE OUTCOME

From zero to a full-fledged online presence. We developed a visual identity that combines professionalism and accessibility, and translated it into a sleek website that works as a personal business card.
In just a few clicks, clients find the right information about Rogier's expertise, read experiences from other clients, and schedule an appointment directly. A dynamic news section also gives Rogier room to share his knowledge and build visibility.

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