Jan 16, 2026

Website pricing for creation: factors and tips

Jan 16, 2026

Website pricing for creation: factors and tips

In short

A professional website made in Georgia typically costs between 2,000 and 4,000 euros. For an informational site with multiple pages or an online shop, the price can go up a bit. The price depends on the design, functionalities, content, maintenance, and the level of customization. In this blog, you'll discover what to pay attention to and how to compare quotes smartly. If you want more info right away, you can always contact us without obligation.

Creating a website often feels like "just another new site," until you put the first offers side by side. Then it turns out the price fluctuates from a few hundred euros to (ten) thousands. That difference is rarely random.

Anyone building a website in Belgium pays not only for a beautiful design but also for strategy, technology, content, security, and the time spent on coordination and testing. And yes, also for the comfort of your site running smoothly when suddenly many visitors come at once.

Why the price varies so much

The cost mainly depends on two things: how much work is needed behind the scenes and how much risk you want to avoid. A simple website with five pages and a standard template can be ready quickly. A site with unique pages, multiple languages, integrations, and a booking flow requires a different kind of journey.

The way of collaboration also plays a role. If you work with a freelancer who does everything themselves, you often have a lower entry price. If you work with an agency, you pay for a team (design, development, copy, project management), which is more expensive but also offers more assurance and capacity.

What's usually included in a base price (and what isn't)

Many offers seem similar until you read the details. "Website in WordPress" says little without agreements on content, quality, and follow-up.

Often included:

  • a theme or basic design

  • setup of pages

  • contact form

  • mobile view

  • basic SEO settings (titles, meta, sitemap)

Often not included (or limited):

  • professional copywriting

  • photo selection, video editing

  • multilingual with correct language versions

  • performance optimization

  • analytics and cookie settings according to the rules

  • maintenance after going live

A sharp price can be fine, as long as you know what you need to provide yourself.

Design and brand experience: more than "nice colors"

A good web design is about recognition and trust. Visitors form an impression in seconds. With a holiday park or rental concept, this counts extra: people want to see quickly what they are getting, where it is located, what is included, and how smooth the booking or request process is.

Custom design costs more than a template because time is spent on:

  • wireframes (structure before the actual design)

  • choices around typography, color, buttons, and rhythm

  • development of mobile screens

  • feedback rounds and adjustments

The more you deviate from standard blocks, the more design and construction are needed. It's not "better" for the sake of being better; it's mainly a choice: do you want to be unique in appearance or get online quickly?

Functionalities that make the difference

Functionalities are often the biggest price drivers. A site with only information is one thing. Once you add interaction, complexity increases.

Think of things that often come up in recreation, hospitality, and real estate:

  • availability calendars

  • booking requests

  • integrations with external systems

  • dynamic prices or packages

  • multilingual pages with language choice per URL

  • forms with logic (extra questions depending on choice)

After an initial conversation, it's useful to sharpen your must-haves and nice-to-haves. Then a builder can assess what is feasible within budget and timing.

Here are typical factors that cause the price to move quickly:

  • Custom functionality: everything not standard in your CMS requires analysis, development, and testing.

  • Integrations: connections with booking software, CRM, newsletters, or payment providers cost time and maintenance.

  • Multilingualism: translations, language structure, redirects, and management per language require extra pages and control.

  • Accessibility: correct contrasts, keyboard operation, and labels increase quality and work.

  • Security: roles, updates, hardening, and monitoring are not extras if you want to reduce risk.

Content: text, photo, and video are often the quiet cost item

Many websites run out of budget because content comes in late or is underestimated. You can build a site technically perfectly, but without strong texts and images, the effect remains limited.

Content involves questions like:

  • Who writes the texts, and what tone of voice?

  • Are there professional photos or does a shoot need to be planned?

  • Which pages are really needed, and which repeat each other?

  • Do you need to easily change seasonal info, events, or packages?

A short paragraph can avoid a week's delay if it's ready on time.

If you supply texts yourself, you save, but it pays to ask for a clear structure and sample page. This prevents having to rewrite later because buttons, titles, and call-outs don't fit.

Technology: CMS choice, hosting, and security

Most websites are built on a CMS (Content Management System) like WordPress, Drupal, or a headless solution. WordPress is popular for its flexibility and large ecosystem, but this freedom also requires discipline: updates, plugins, compatibility.

Besides the building itself, you also have fixed costs:

  • domain name

  • hosting

  • SSL certificate

  • email settings

  • maintenance and updates

Hosting prices vary. Cheap hosting can be fine for a small site with limited traffic. If you expect peaks (for example, during promotions or school holidays), performative hosting can keep the site stable.

SEO, speed, and discoverability: the difference between being online and being found

Many people mean "SEO included" when a plugin is installed. True discoverability goes further: structure, content, internal links, speed, technical health, and measurability.

Speed is also a user experience. Slow pages cost patience, and patience is scarce. Optimizations that often require extra work:

  • compression and correct formats of images

  • caching and minimization of scripts

  • critical CSS and lazy loading

  • good hosting configuration

Saving on this may result in paying double later to fix issues when the site is already live.

Maintenance and development: what does it cost after completion?

A website is never "finished." Updates come in, browsers change, plugins get patches, and your own offerings change. The question is not whether you need maintenance but how you organize it.

You can tackle maintenance in three ways:

  • ad hoc (paying per intervention)

  • monthly maintenance package

  • internal management with periodic check-ups by a partner

For an organization with seasonal peaks, it can be reassuring to plan content and technical checks at fixed moments.

How to compare quotes without comparing apples to oranges

Comparing quotes succeeds only when the scope is clear. "A website" is not a product; it is a package of choices. Always ask what is included: number of pages, review rounds, content migration, training, measuring tools, cookie settings, performance, maintenance.

These questions help to get clarity quickly:

  • Do I get a fixed price or an estimate?

  • What is included in review rounds?

  • Who provides texts and images?

  • How is the site tested (mobile, browsers, forms)?

  • What happens if there are issues after going live?

And also pay attention to ownership: do you get access to hosting, domain, and source files, and is this explicitly mentioned?

Price guidelines in Belgium: a realistic framework

Prices remain dependent on scope and partner, but a framework helps to make conversations concrete. The table below is based on common projects at SMEs and organizations that wish to present themselves professionally.

Type of website

What you typically get

Price guideline (BE)

One-pager or simple site

Template, basic structure, limited content, contact form

€ 750 to € 2,500

Small business website (5-10 pages)

Semi-custom work, basic SEO, forms, CMS training

€ 2,500 to € 5000

Webshop or booking-oriented site

Products/packages, payments, integrations, extra testing

€ 3,500 to € 15,000

Custom site with extra modules

Unique design, multilingualism, integrations, performance work, custom coded

€ 5,500 to € 25,000+

The biggest leap is usually between "showing information" and "supporting processes." Once your site involves bookings, payments, availabilities, or integrations, responsibility increases, and thus the cost.

FAQ: frequently asked questions about the price of creating a website

What mainly determines the price of a website? The main factors are the number of pages, design (standard or custom), desired functionalities (such as bookings or integrations), multilingualism, and the level of support after delivery.

Is a cheap website always less good? Not necessarily. A simple website without many bells and whistles can perfectly meet your needs. Just pay attention to what is included and what you still need to provide.

Can I save by providing my own texts or photos? Yes, you certainly can. Make sure to make clear agreements about the structure and quality so everything fits well with the design.

What are recurring costs after delivery? Consider hosting, domain name, maintenance, updates, and possibly support. These costs vary depending on the chosen partner and type of website.

How quickly can a website go online? This depends on the complexity and the speed at which content is provided. A simple site can be ready in a few weeks; a custom project often takes several months.

A final nuance: cheap can be correct, expensive can also be wrong

A low price is not automatically suspicious. Sometimes a standard solution fits your purpose perfectly, especially if you mainly want to share information and your content remains limited. A higher price is also no guarantee of quality if agreements are vague or if there is little attention to management, speed, and security.

The difference is often in transparency: clear scope, demonstrable approach, realistic planning, and agreements on what happens after delivery. If this foundation is correct, "price for a website" feels less like a leap into the deep but more like a thoughtful investment that grows with what your organization needs.

Do you have questions about where to start or what this process looks like concretely for your specific needs? Feel free to contact us. We are happy to help you make the right choices and grow in your online presence.

Author

Author

Author

Lasha Shubitidze

We build websites and webshops that work, strong in design, fast in use, and made to convert